Special Issue on Brand Management || Powerpoint for Windows, Version 3.0;Presentations for Windows, Version 2.0;Harvard Graphics for Windows, Version 2.0;Statgraphics Plus, Version 7;AXUM, Version 3.0;Stanford Graphics for Windows, Version 2.1
- 期刊名称Journal of Marketing Research
- 作者Review by: Arthur W. Allaway
- 卷第31卷
- 期第2期
- 印刷ISSN0022-2437
- 文件大小387.47KB
- 发表时间1994-05
- DOI10.2307/3152205
- 页码317-323
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