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Program Involvement and Ad/Program Consistency as Moderators of Program Context Effects

Program Involvement and Ad/Program Consistency as Moderators of Program Context Effects

Tammi S. Feltham and Stephen J. Arnold

期刊名称Journal of Consumer Psychology
作者Tammi S. Feltham and Stephen J. Arnold
卷第3卷
期第1期
印刷ISSN1057-7408
文件大小619.78KB
发表时间1994
DOI10.2307/1480635
页码51-77

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