Preparing the Marketing Manager for Crisis:
- 期刊名称Marketing Intelligence & Planning
- 作者Barton, Laurence
- 卷第12卷
- 期第11期
- 印刷ISSN0263-4503
- 文件大小135.59KB
- 发表时间1994-12
- DOI10.1108/02634509410071837
- 页码41-46
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