Modeling Hierarchical Conjoint Processes with Integrated Choice Experiments
- 期刊名称Journal of Marketing Research
- 作者Harmen Oppewal, Jordan J. Louviere and Harry J. P. Timmermans
- 卷第31卷
- 期第1期
- 印刷ISSN0022-2437
- 文件大小749.97KB
- 发表时间1994-02
- DOI10.2307/3151949
- 页码92-105
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