Awareness of Sponsorship and Corporate Image: An Empirical Investigation
- 期刊名称Journal of Advertising
- 作者Rajshekhar G. Javalgi, Mark B. Traylor, Andrew C. Gross and Edward Lampman
- 卷第23卷
- 期第4期
- 印刷ISSN0091-3367
- 文件大小1399.75KB
- 发表时间1994-12
- DOI10.2307/4188950
- 页码47-58
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