Applying the long interview in direct marketing research
- 作者Arch G. Woodside; Elizabeth J. Wilson
- 卷第9卷
- 期第1期
- 印刷ISSN1094-9968
- 电子ISSN1520-6653
- 文件大小1762.69KB
- 发表时间1995
- DOI10.1002/dir.4000090106
- 页码37-55
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