Measuring customer‐based brand equity
- 期刊名称Journal of Consumer Marketing
- 作者Lassar, Walfried; Mittal, Banwari; Sharma, Arun
- 卷第12卷
- 期第4期
- 印刷ISSN0736-3761
- 文件大小48.56KB
- 发表时间1995-10
- DOI10.1108/07363769510095270
- 页码11-19
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