Marketing in a postmodern world
Fuat Firat, A.; Dholakia, Nikhilesh; Venkatesh, Alladi
- 期刊名称European Journal of Marketing
- 作者Fuat Firat, A.; Dholakia, Nikhilesh; Venkatesh, Alladi
- 卷第29卷
- 期第1期
- 印刷ISSN0309-0566
- 文件大小84.88KB
- 发表时间1995-01
- DOI10.1108/03090569510075334
- 页码40-56