Promotion Decision Models
- 期刊名称Journal of Promotion Management
- 作者Stautamoyer, Gail
- 卷第2卷
- 印刷ISSN1049-6491
- 电子ISSN1540-7594
- 文件大小1208.45KB
- 发表时间1995-02-08
- DOI10.1300/J057v02n03_01
- 页码1-36
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