Advertising Strategies in a Dynamic Oligopoly
- 期刊名称Journal of Marketing Research
- 作者Gary M. Erickson
- 卷第32卷
- 期第2期
- 印刷ISSN0022-2437
- 文件大小1048.07KB
- 发表时间1995-05
- DOI10.2307/3152051
- 页码233-237
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