Making sure your Canadian advertisement does not sink your sale
Jarvis, Susan S.; Thompson, William W.
- 期刊名称Journal of Consumer Marketing
- 作者Jarvis, Susan S.; Thompson, William W.
- 卷第12卷
- 期第2期
- 印刷ISSN0736-3761
- 文件大小23.77KB
- 发表时间1995-05
- DOI10.1108/07363769510084894
- 页码40-46