Improving brand performance by altering consumers′ brand uncertainty
- 期刊名称Journal of Product & Brand Management
- 作者Ghosh, Amit K.; Chakraborty, Goutam; Bunch Ghosh, Debra
- 卷第4卷
- 期第5期
- 印刷ISSN1061-0421
- 文件大小137.40KB
- 发表时间1995-12
- DOI10.1108/10610429510103809
- 页码14-20
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