Costs and Benefits of Hard-Sell
- 期刊名称Journal of Marketing Research
- 作者Chu, Wujin; Gerstner, Eitan; Hess, James D.
- 卷第32卷
- 期第1期
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小797.61KB
- 发表时间1995-02
- DOI10.1177/002224379503200111
- 页码97-102
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