Impact of Dominance and Relatedness on Brand Extensions
- 作者Paul M. Herr; Peter H. Farquhar; Russell H. Fazio
- 卷第5卷
- 期第2期
- 印刷ISSN1057-7408
- 电子ISSN1532-7663
- 文件大小2730.81KB
- 发表时间1996
- DOI10.1207/s15327663jcp0502_03
- 页码135-159
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