Cultural obstacles to market orientation
- 期刊名称Journal of Marketing Practice: Applied Marketing Science
- 作者Harris, Lloyd C.
- 卷第2卷
- 期第4期
- 印刷ISSN1355-2538
- 文件大小67.72KB
- 发表时间1996-12
- DOI10.1108/EUM0000000004135
- 页码36-52
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