How consumers evaluate store brands
- 期刊名称Journal of Product & Brand Management
- 作者Dick, Alan; Jain, Arun; Richardson, Paul
- 卷第5卷
- 期第2期
- 印刷ISSN1061-0421
- 文件大小35.36KB
- 发表时间1996-04
- DOI10.1108/10610429610119405
- 页码19-28
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