Designing cross‐cultural advertising research: a closer look at paired comparisons
- 期刊名称International Marketing Review
- 作者Albers‐Miller, Nancy D.
- 卷第13卷
- 期第5期
- 印刷ISSN0265-1335
- 文件大小69.61KB
- 发表时间1996-10
- DOI10.1108/02651339610131397
- 页码59-75
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