BOOK REVIEWS
Plank, Richard E.; Gould, Stephen J.; Warshawsky, Robert M.; Cahill, Dennis J.; Ducoffe, Robert H.
- 期刊名称Journal of Business-to-Business Marketing
- 作者Plank, Richard E.; Gould, Stephen J.; Warshawsky, Robert M.; Cahill, Dennis J.; Ducoffe, Robert H.
- 卷第3卷
- 期第1期
- 印刷ISSN1051-712X
- 电子ISSN1547-0628
- 文件大小106.23KB
- 发表时间1996-09-20
- DOI10.1300/J033v03n01_04
- 页码67-80