Promotional Elasticities and Category Characteristics
- 期刊名称Journal of Marketing
- 作者Chakravarthi Narasimhan, Scott A. Neslin and Subrata K. Sen
- 卷第60卷
- 期第2期
- 印刷ISSN0022-2429
- 文件大小617.85KB
- 发表时间1996-04
- DOI10.2307/1251928
- 页码17-30
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