Redefining new product development teams: learning to actualize consumer contributions
Pitta, Dennis A.; Franzak, Frank; Prevel Katsanis, Lea
- 期刊名称Journal of Product & Brand Management
- 作者Pitta, Dennis A.; Franzak, Frank; Prevel Katsanis, Lea
- 卷第5卷
- 期第6期
- 印刷ISSN1061-0421
- 文件大小152.09KB
- 发表时间1996-12
- DOI10.1108/10610429610152831
- 页码48-60