Controlling Product Returns in Direct Marketing
- 期刊名称Marketing Letters
- 作者James D. Hess, Wujin Chu and Eitan Gerstner
- 卷第7卷
- 期第4期
- 印刷ISSN0923-0645
- 电子ISSN1573-059X
- 文件大小798.55KB
- 发表时间1996-10
- DOI10.2307/40216417
- 页码307-317
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