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A Spatial Interaction Model for Deriving Joint Space Maps of Bundle Compositions and Market Segments from Pick-Any/J Data: An Application to New Product Options

A Spatial Interaction Model for Deriving Joint Space Maps of Bundle Compositions and Market Segments from Pick-Any/J Data: An Application to New Product Options

Wayne S. Desarbo, Venkatram Ramaswamy, Michel Wedel and Tammo Bijmolt
  • 期刊名称Marketing Letters
  • 作者Wayne S. Desarbo, Venkatram Ramaswamy, Michel Wedel and Tammo Bijmolt
  • 卷第7卷
  • 期第2期
  • 印刷ISSN0923-0645
  • 电子ISSN1573-059X
  • 文件大小1101.13KB
  • 发表时间1996-03
  • DOI10.2307/40216400
  • 页码131-145
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