A Spatial Interaction Model for Deriving Joint Space Maps of Bundle Compositions and Market Segments from Pick-Any/J Data: An Application to New Product Options
Wayne S. Desarbo, Venkatram Ramaswamy, Michel Wedel and Tammo Bijmolt
- 期刊名称Marketing Letters
- 作者Wayne S. Desarbo, Venkatram Ramaswamy, Michel Wedel and Tammo Bijmolt
- 卷第7卷
- 期第2期
- 印刷ISSN0923-0645
- 电子ISSN1573-059X
- 文件大小1101.13KB
- 发表时间1996-03
- DOI10.2307/40216400
- 页码131-145