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In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products

In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products

Andrews, Jonlee; Smith, Daniel C.

期刊名称Journal of Marketing Research
作者Andrews, Jonlee; Smith, Daniel C.
卷第33卷
期第2期
印刷ISSN0022-2437
电子ISSN1547-7193
文件大小1698.79KB
发表时间1996-05
DOI10.1177/002224379603300205
页码174-187

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