Market Intelligence Dissemination across Functional Boundaries
- 期刊名称Journal of Marketing Research
- 作者Maltz, Elliot; Kohli, Ajay K.
- 卷第33卷
- 期第1期
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小1866.74KB
- 发表时间1996-02
- DOI10.1177/002224379603300105
- 页码47-61
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