How T.V. Advertising Works: An Industry Response
- 期刊名称Journal of Marketing Research
- 作者Dwight R. Riskey
- 卷第34卷
- 期第2期
- 印刷ISSN0022-2437
- 文件大小478.45KB
- 发表时间1997-05
- DOI10.2307/3151866
- 页码292-293
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