Examining Medical Decision Making from a Marketing Perspective
Barbara E. Kahn, Eric Greenleaf, Julie R. Irwin, Alice M. Isen, Irwin P. Levin, Mary Frances Luce, Manuel C. F. Pontes, James Shanteau, Marc Vanhuele and Mark J. Young
- 期刊名称Marketing Letters
- 作者Barbara E. Kahn, Eric Greenleaf, Julie R. Irwin, Alice M. Isen, Irwin P. Levin, Mary Frances Luce, Manuel C. F. Pontes, James Shanteau, Marc Vanhuele and Mark J. Young
- 卷第8卷
- 期第3期
- 印刷ISSN0923-0645
- 电子ISSN1573-059X
- 文件大小1265.83KB
- 发表时间1997-07
- DOI10.2307/40216460
- 页码361-375