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Representing Heterogeneity in Consumer Response Models: 1996 Choice Conference Participants

Representing Heterogeneity in Consumer Response Models: 1996 Choice Conference Participants

Wayne S. Desarbo, Asim Ansari, Pradeep Chintagunta, Charles Himmelberg, Kamel Jedidi, Richard Johnson, Wagner Kamakura, Peter Lenk, Kannan Srinivasan and Michel Wedel
  • 期刊名称Marketing Letters
  • 作者Wayne S. Desarbo, Asim Ansari, Pradeep Chintagunta, Charles Himmelberg, Kamel Jedidi, Richard Johnson, Wagner Kamakura, Peter Lenk, Kannan Srinivasan and Michel Wedel
  • 卷第8卷
  • 期第3期
  • 印刷ISSN0923-0645
  • 电子ISSN1573-059X
  • 文件大小953.04KB
  • 发表时间1997-07
  • DOI10.2307/40216458
  • 页码335-348
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