Special Issue on National Account Management || Switching Costs in Key Account Relationships
- 期刊名称The Journal of Personal Selling and Sales Management
- 作者Sanjit Sengupta, Robert E. Krapfel and Michael A. Pusateri
- 卷第17卷
- 期第4期
- 印刷ISSN0885-3134
- 文件大小1119.91KB
- 发表时间1997
- DOI10.2307/20832534
- 页码9-16
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