海量图书期刊资源,随时随地畅享阅读乐趣
Book reviewRichard F. Beltramini; Roy L. Moore; Naresh K. Malhotra; Gary M. Mullet; Ronald E. Goldsmith; Myron Gable; Robin Peterson; Peter K. Tat; Edward J. Ryan; Stephen J. Grove; Robert L. Berl; Patrick E. Murphy · 1985
Fostering ethical marketing decisionsGene R. Laczniak; Patrick E. Murphy · 1991
European Managers’Views on Corporate EthicsPatrick E. Murphy · 1994
IntroductionPeggy H. Cunningham; Debbie Thorne LeClair; Patrick E. Murphy · 2000
Classifying Products StrategicallyPatrick E. Murphy and Ben M. Enis · Journal of Marketing · 1986
Strategic Planning for Higher EducationPhilip Kotler and Patrick E. Murphy · The Journal of Higher Education · 1981
Social Marketing: Its Ethical DimensionsGene R. Laczniak, Robert F. Lusch and Patrick E. Murphy · Journal of Marketing · 1979
Implementing Business EthicsPatrick E. Murphy · Journal of Business Ethics · 1988