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The relationship between public relations and marketing in excellent organizations: evidence from the IABC study

The relationship between public relations and marketing in excellent organizations: evidence from the IABC study

Grunig, James E.; Grunig, Larissa A.

作者Grunig, James E.; Grunig, Larissa A.
卷第4卷
期第3期
印刷ISSN1352-7266
电子ISSN1466-4445
文件大小362.21KB
发表时间1998
DOI10.1080/135272698345816
页码141-162

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