海量图书期刊资源,随时随地畅享阅读乐趣
Constructive Processes in Consumer ChoiceBettman, James R.; Zins, Michel A. · Journal of Consumer Research · 1977
Special Issue on Consumer Decision Making || Information Format and Choice Task Effects in Decision MakingJames R. Bettman and Michel A. Zins · Journal of Consumer Research · 1979
SharingJournal of Consumer Research · 2010
Brand CommunityJournal of Consumer Research · 2001
Consumer SocializationScott Ward · Journal of Consumer Research · 1974
Hermeneutics and Consumer ResearchStephen J. Arnold and Eileen Fischer · Journal of Consumer Research · 1994
Emotional Calibration Effects on Consumer ChoiceJournal of Consumer Research · 2008
Consumer Gift SystemsJournal of Consumer Research · 2006
Postexperience Advertising Effects on Consumer MemoryJournal of Consumer Research · 1999
Constructive Consumer Choice ProcessesBettman, James R.; Luce, Mary Frances; Payne, John W. · Journal of Consumer Research · 1998