Product Use Goals and Attitudinal Responses to Ads
- 期刊名称Journal of Current Issues & Research in Advertising
- 作者Curlo, Eleonora; Ducoffe, Robert
- 卷第20卷
- 期第1期
- 印刷ISSN1064-1734
- 电子ISSN2164-7313
- 文件大小1428.43KB
- 发表时间1998-03
- DOI10.1080/10641734.1998.10505074
- 页码19-32
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