Business Marketing Education: A Distinctive Role in the Undergraduate Curriculum
- 期刊名称Journal of Business-to-Business Marketing
- 作者Hutt, Michael D.; Speh, Thomas W.
- 卷第5卷
- 印刷ISSN1051-712X
- 电子ISSN1547-0628
- 文件大小196.47KB
- 发表时间1998-12-16
- DOI10.1300/J033v05n01_11
- 页码103-126
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