Matching products with endorsers: attractiveness versus expertise
Till, Brian D.; Busler, Michael
- 期刊名称Journal of Consumer Marketing
- 作者Till, Brian D.; Busler, Michael
- 卷第15卷
- 期第6期
- 印刷ISSN0736-3761
- 文件大小246.73KB
- 发表时间1998-12
- DOI10.1108/07363769810241445
- 页码576-586