Barclays Life customer satisfaction and loyalty tracking survey: a demonstration of customer loyalty research in practice
- 期刊名称International Journal of Bank Marketing
- 作者Drake, Chris; Gwynne, Anne; Waite, Nigel
- 卷第16卷
- 期第7期
- 印刷ISSN0265-2323
- 文件大小69.90KB
- 发表时间1998-12
- DOI10.1108/02652329810245993
- 页码287-292
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