Fundamental Issues and Directions for Marketing || Charting New Directions for Marketing
- 期刊名称Journal of Marketing
- 作者George S. Day and David B. Montgomery
- 卷第63卷
- 印刷ISSN0022-2429
- 文件大小1743.55KB
- 发表时间1999
- DOI10.2307/1252096
- 页码3-13
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