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Fundamental Issues and Directions for Marketing || The Role of Marketing

Fundamental Issues and Directions for Marketing || The Role of Marketing

Christine Moorman and Roland T. Rust

期刊名称Journal of Marketing
作者Christine Moorman and Roland T. Rust
卷第63卷
印刷ISSN0022-2429
文件大小2444.71KB
发表时间1999
DOI10.2307/1252111
页码180-197

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