Consumer Involvement Differences Between Professional Services and Non-Professional Services
- 期刊名称Journal of Professional Services Marketing
- 作者McColl-Kennedy, Janet R.; Fetter, Richard E.
- 卷第19卷
- 期第2期
- 印刷ISSN0748-4623
- 文件大小126.78KB
- 发表时间1999-12
- DOI10.1300/J090v19n02_05
- 页码93-106
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