Improving Marketing Accountability through Better Management of the Market Research Process
- 期刊名称Journal of Marketing Management
- 作者Shaw, Robert; White, Carolyn
- 卷第15卷
- 期第8期
- 印刷ISSN0267-257X
- 电子ISSN1472-1376
- 文件大小3144.63KB
- 发表时间1999-11
- DOI10.1362/026725799784772585
- 页码857-880
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