海量图书期刊资源,随时随地畅享阅读乐趣
Service elimination decision‐makingArgouslidis, Paraskevas C.; McLean, Fiona · European Journal of Marketing · 2004
Financial service elimination: Objectives and problem situationsArgouslidis, Paraskevas C; McLean, Fiona · Journal of Financial Services Marketing · 2001
Service Elimination Decision-Making: Analysis of Candidates for Elimination and Remedial ActionsArgouslidis, Paraskevas C.; McLean, Fiona · Journal of Marketing Management · 2003
Islamic banksAmin, Muslim; Isa, Zaidi; Fontaine, Rodrigue · International Journal of Bank Marketing · 2013
Corporate image measurementFlavián, Carlos; Torres, Eduardo; Guinalíu, Miguel · International Journal of Bank Marketing · 2004
Branding Financial ServicesSaunders, John; Watters, Robert · International Journal of Bank Marketing · 1993
Restoring consumer confidence in financial servicesGill, Chris · International Journal of Bank Marketing · 2008
Relationship marketingHeffernan, Troy; O'Neill, Grant; Travaglione, Tony; Droulers, Marcelle · International Journal of Bank Marketing · 2008
Trust, ethics and relationship satisfactionBejou, David; Ennew, Christine T.; Palmer, Adrian · International Journal of Bank Marketing · 1998
Product Management in Corporate BankingStevenson, Brian D. · International Journal of Bank Marketing · 1989
Multiple perspectives on customer relationshipsKristina Heinonen, Dr; Heinonen, Kristina · International Journal of Bank Marketing · 2014