海量图书期刊资源,随时随地畅享阅读乐趣
Principles of corporate rebrandingde Chernatony, Leslie; Merrilees, Bill; Miller, Dale · European Journal of Marketing · 2008
Antecedents of residents' city brand attitudesBill Merrilees; Dale Miller; Carmel Herington · 2009
Cross-Cultural Retailing ResearchMerrilees, Bill; Miller, Dale; McKenzie, Brent · Journal of East-West Business · 2001
Culture and marketing strategy in discount retailingBill Merrilees; Brent McKenzie; Dale Miller · 2007
Brand morphing across Wal-Mart customer segmentsBill Merrilees; Dale Miller · 2010
The superstore format in Australia: Opportunities and limitationsBill Merrilees; Dale Miller · 1997
Multiple stakeholders and multiple city brand meaningsAbimbola, Temi; Merrilees, Bill; Miller, Dale; Herington, Carmel · European Journal of Marketing · 2012
Companion shopping: the influence on mall brand experiencesMerrilees, Bill; Miller, Dale · Marketing Intelligence & Planning · 2019