A Benefit Congruency Framework of Sales Promotion Effectiveness
- 期刊名称Journal of Marketing
- 作者Pierre Chandon, Brian Wansink and Gilles Laurent
- 卷第64卷
- 期第4期
- 印刷ISSN0022-2429
- 文件大小3216.29KB
- 发表时间2000-10
- DOI10.2307/3203478
- 页码65-81
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