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Strategic brand alliances: implications of ingredient branding for national and private label brands

Strategic brand alliances: implications of ingredient branding for national and private label brands

Vaidyanathan, Rajiv; Aggarwal, Praveen
  • 期刊名称Journal of Product & Brand Management
  • 作者Vaidyanathan, Rajiv; Aggarwal, Praveen
  • 卷第9卷
  • 期第4期
  • 印刷ISSN1061-0421
  • 文件大小322.30KB
  • 发表时间2000-07
  • DOI10.1108/10610420010344013
  • 页码214-228
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