The Diverse Interpretations of 'Brand'
- 期刊名称The Marketing Review
- 作者de Chernatony, Leslie
- 卷第1卷
- 期第3期
- 印刷ISSN1469-347X
- 电子ISSN0000-0000
- 文件大小117.90KB
- 发表时间2000-09-01
- DOI10.1362/1469347002530772
- 页码283-301
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