Customer value management
- 期刊名称Journal of Targeting, Measurement and Analysis for Marketing
- 作者Stirling, Mark
- 卷第9卷
- 期第2期
- 电子ISSN1479-1862
- 文件大小222.97KB
- 发表时间2000-9
- DOI10.1057/palgrave.jt.5740013
- 页码174-184
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