Customer/Brand Loyalty in an Interactive Marketplace
- 期刊名称Journal of Advertising Research
- 作者Schultz, Don E; Bailey, Scott E
- 卷第40卷
- 期第3期
- 印刷ISSN0021-8499
- 文件大小156.18KB
- 发表时间2000-05
- DOI10.2501/jar-40-3-41-52
- 页码41-52
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