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Market-focused Resources, Competitive Positioning and Firm Performance

Market-focused Resources, Competitive Positioning and Firm Performance

Hooley, Graham; Greenley, Gordon; Fahy, John; Cadogan, John
  • 期刊名称Journal of Marketing Management
  • 作者Hooley, Graham; Greenley, Gordon; Fahy, John; Cadogan, John
  • 卷第17卷
  • 印刷ISSN0267-257X
  • 电子ISSN1472-1376
  • 文件大小178.35KB
  • 发表时间2001-06
  • DOI10.1362/026725701323366908
  • 页码503-520
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