海量图书期刊资源,随时随地畅享阅读乐趣
College Choice Cognitive DissonanceWiese, Michael D. · Journal of Marketing for Higher Education · 1994
Institutional Advertising in Higher EducationKittle, Bart · Journal of Marketing for Higher Education · 2000
EDITOR'S NOTEHayes, Thomas J. · Journal of Marketing for Higher Education · 2007
Conjoint Analysis:Martin, John; Moore, Thomas E. · Journal of Marketing for Higher Education · 1993
The Constitution's Bicentennial:Warner, Mark J.; Rose, Linwood H. · Journal of Marketing for Higher Education · 1990
The Strategic Management Nexus:Denton, William E. · Journal of Marketing for Higher Education · 1988
Brand as RelevanceSevier, Robert A. · Journal of Marketing for Higher Education · 2001
MBA Quality SignalsChapman, Randall G. · Journal of Marketing for Higher Education · 1998