Finding the best variables for direct marketing models
- 期刊名称Journal of Targeting, Measurement and Analysis for Marketing
- 作者Ratner, Bruce
- 卷第9卷
- 期第3期
- 印刷ISSN0967-3237
- 电子ISSN1479-1862
- 文件大小373.92KB
- 发表时间2001-2-01
- DOI10.1057/palgrave.jt.5740021
- 页码270-296
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