Channel Switching between Domestic and Foreign Markets
- 期刊名称Journal of International Marketing
- 作者Rod B. McNaughton and Jim Bell
- 卷第9卷
- 期第1期
- 印刷ISSN1069-031X
- 电子ISSN1547-7215
- 文件大小2339.06KB
- 发表时间2001
- DOI10.2307/25048840
- 页码24-39
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